We are blessed to have platforms like websites, blogs, emails, or social media to showcase our products or brands. Most people don’t know the differences of the actual writing on each of the platforms and what a difference it can make for your marketing success. How a well-written piece of copy can work in an interesting, engaging, or informative way. Promoting your business by communicating, converting, or telling a story about your product or service effectively.
These platforms have differences and so does their copy. Their primary job is getting your company noticed while attracting with words of inspiration, entertainment, and being informative. Sometimes all the above!
What are the differences between websites, blogs, emails, or social media you ask. Also how can it simplify your time and save money, while increasing traffic for sales.
Here are some of the platforms, and a brief explanation of their differences in writing styles.
Social Media
Social media platforms like Facebook, Instagram, Twitter, and TikTok have short, catchy, and visual pieces of copy. Longer forms of content can be seen on LinkedIn.
Social media platforms like this tend to have copy that is written to be a quicker read, informative, and entertaining. Getting to the point quickly while attracting our customers or clients. They are great for getting noticed by people out of your usual social circle, and otherwise would never meet.
Social media writing can be fun and a lighter way for getting interactions like clicks, likes, and followers. If you like this form of copy then these platforms might be just your cup of tea.
Emails
Email platforms have copy that can be clearer, concise, and actionable. Using emails in your marketing strategy allows you to interact with the viewer in a personable and friendly way but also getting the job done in a persuasive way, at the same time.
Most emails have a CTA (Call To Action) in mind before they are even written. To pique your readers attention and direct them to signing up for an offer, getting a reply, or clicking into a trial or link. Your business might like the way you can link the platform to your website - blog - or other informative content.
Here are a few types of effective emails:
Welcome emails
Introduction of products or services
Interactional emails
Lead contact and follow-ups
Websites
A website's copy is usually written to be professional and a longer form. This platform should be well structured and have an introduction, body, and conclusion. Best if engaging and persuasive while directing the reader with ease and is user- friendly.
Keeping the viewer interested. Websites organically can attract, give out information, and increase your brand's awareness. It is great at converting a curious looker of your products or services to an actual buyer.
The more visibility and onlookers that see your website the more it helps with improving SEO (search engine optimization) for you, and increasing sales.
Blogs
Blogs can be an addition to your website, or standing alone. Blogs or articles can be a powerful way to attract visibility. It can convince its visitors that the content is worth looking into. Again helping to get noticed, impacting SEO (Search Engine Optimization) to your business which search engines favor. Keeping content fresh, consistent, and relevant will also build your business some authority.
“Being able to increase the audience's trust, helps establish a business as more knowledgeable.” - Tech Target
Now that we have gone over the differences in writing on a few platforms I can answer a few commonly asked questions about the benefits of hiring a professional copywriter. How you can save time so you can work on the projects you love, or spend quality time with your loved ones. Saving time and money while increasing your profits. Delegating your writing to an expert that can keep your content fresh, consistent, and relevant for you!
Writing copy that is entertaining, inspiring, and informative to that curious onlooker, possibly a future buyer or client. Giving words life, and getting noticed! Whether it is a short- chatty or long-professional form copy it still has an impact on the reader to the end, and hopefully is loyal in the end.
“Attract the perfect people at the right time” -Unknown -
Getting to that main goal of attracting viewers to your platforms with well-written copy. Saving you time while attracting customers and clients that will trust your product or service and come back again. Increasing your sales.
〜Jacqueline〜
Travel Copywriter & Content Strategist
